What is important to know about Instagram
Instagram has changed significantly over the past two years. New advertising opportunities have appeared, the audience has changed. If earlier the core of application users were women under 35, now the audience has matured.The best text can be written by essay writing service reddit. Nobody knows the exact data on the structure and size of the Instagram audience. The press service reports the audience size data when it reaches any round numbers. Therefore, we cite two studies that will help you understand the Instagram audience and decide whether to create an account and promote your business there. (Spoiler alert: definitely worth it).
Instagramization: The most striking trend is the multiple growth in the popularity of Instagram among Russian users – the number of authors and content on this network has tripled in a year and a half and continues to grow. According to Aitarget, the official reseller of Instagram and Facebook in Russia, at the end of 2018 Russia ranks 6th in the world and 1st in Europe in terms of the number of active Instagram users.
The two main trends of 2017 were: firstly, the active penetration of the social network into the regions, and secondly, the “maturation” of the audience. The latter can be traced by the ratio of young people (13-34 years old) to all users over 35 years old. In 2016, there were 58.6% more youth, but in just a year the gap narrowed to 9.4%.
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